It works 24 hours a day, 7 days a week so you don't have to.
It makes you look professional.
It helps build customer confidence and trust.
It is a non-threatening way to keep potential customers reminded of your product.
saves your time, effort, and money
increase your leads, sales and conversion rates (your customers don't forget about you)
It works 24 hours a day, 7 days a week so you don't have to. The best time to get information to a potential customer is right when he asks for it. That is when his interest level is at a peak. But, let's face it, we live and do business in a global community. Someone may be at your web site at 8:00 PM, his time, but for you it is 1:00 AM and you are, hopefully, fast asleep. If you wait until the next day when you see the email to respond, your potential customer will then be asleep and not see you response until the following day. Two days have now passed and you have lost the edge of that persons peak interest. For inquiries from similar time zones, your goal is still to automate as much as possible to create more free time for yourself. An autoresponder keeps your message in front of potential customers without you having to always be "at the helm."
Studies show that, on average, it takes five contacts to actually make a sale.